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ABSTRACT
Thesis: “Development of measures for the improvement of the enterprise on the basis of marketing (for example, Ltd. ” NARMI “, Alexandrovsk )”.
Author of : Gasanova E.I., group Mod 09-1.
Scope of Work page 86, number 23, illustration, including 13 tables, 10 figures. The work consists of three chapters, introduction, conclusion and bibliography. 45 Number of sources used.
Keywords: restaurant, marketing, efficiency, events, marketing , advertising, communication range.
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Object of research – Restaurant LLC ” NARMI”.
Objective: To evaluate the effectiveness of the restaurant, LLC “NARMI” and to develop a cost-effective mix of marketing activities for its improvement.
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Dataware. When writing the work used multiple sources, regulations , works of domestic and foreign economists in the field of economics, management, and marketing. Using special methods for studying factors: factor analysis, methods of chain substitutions , absolute differences , integrated , mathematical and statistical methods for the study of indicators , methods of science and expertise , as well as planning and forecasting.
As a result of the research activities “NARMI” were developed and proved economically feasible ways of improving restaurant operations based marketing , namely measures to improve marketing and communication policy and expanding the range of services offered by the enterprise. Some of the results and recommendations from the work, taken to introduce the activities of the restaurant, LLC “Tavern”. They can also be used in the practice of similar businesses and restaurant industry. An analysis of the main technical and economic indicators of the restaurant “NARMI ” in the forecast period as compared with the reporting was identified as the economic efficiency of the whole complex of the proposed activities, and individual areas.
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